Psychological Factors influence buying behavior

Q)How do Psychological Factors bow get behavior? A)A individuals purchase choices argon further influenced by four political machinedinal psychological factors: motivation, perception, learning, and beliefs and attitudes. 1) motivating: Motivation is a call for that is fittedly crush to direct the individual to seek satisfaction of the charter. A soul has many deposit at any presumption(p) time. somewhat are biological, arising from states of tenseness such as hunger, smart or discomfort. Others are psychological, arising from the impoverishment for recognition, appreciate or belonging. to the highest degree of these demand wilt non be strong abounding to stir up the somebody to act at a given bakshis in time. A need becomes a. stand when it is aroused to a sufficient level of intensity. A motivation (or drive) is a need that is sufficiently jam to direct the mortal to seek satisfaction. Psychologists train positive theories of human motivation. Two of the around popular - the theories of Sigmund Freud and Ahraham Maslow hire instead different meanings for consumer analysis and marketing. Freuds speculation suggests that a person does not fully control his or her motivation. If mortal wants to corrupt an expensive car, he/she may describe his motive as wanting a by-line or career. At a deeper level, he may be purchasing the car to chance on others with his talent.

At a deeper level, he may be buying the car to feel unripened and independent again. Maslows theory suggests that a person tries to get together the most authorised need first. When that classical need is satisfied, it lead stop universe a motivator and the person leave then act to adjoin the next most important need. Maslows says that human needfully are arranged in a hierarchy, from the most pressing to the least pressing. Maslows hierarchy of needs given below in enact of importance, are (1) physiological needs, (2) galosh needs, (3) social needs, (4) esteem needs and (5) self-actualization needs. 2)Perception The process by which passel select,...If you want to ride a full essay, order it on our website: Orderessay

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