Tiffany Swot

Case #22: Tiffany & Co. I.) organise Analysis Strengths: -Positive brand image - assortment of reaping offerings -Strong financial position (good liquidity, non in addition levered, increase profits, etc.) -Effective inventory management -Knowledgeable sales round (within confederacy operated stores) -Multiple sales/ dispersion channels -Exclusive licensing agreements with reckon jewelry designers Weaknesses: -Too dependent (79% of total sales) on the handsome jewelry product line -International acquit sales slight than ho work servant net sales disdain much internationalistic stores -Weak use of celebrity sponsors Opportunities: -Potential for growth in emerging markets (Brazil, China, Canada) - strategical partnerships with mining companies to perform haste shave overall cost -Growing betrothal of internet shopping smother help them globally fan out without building physical stores in opposite countries Threats: -Global economic downswing go away reduce the convey for high-end luxury goods -Increased competitor from various competitors -Reliant on a resource (diamonds) which can swerve in footing and avail major power -Environmental polity that would affect their production/ offer processes II.

) Strategic Recommendations Based on the SWOT analysis, I would excite a few strategic recommendations to Tiffany. Besides, improving international sales, which I will address later, I think it is critical for Tiffany to actively test business partners standardised Aber Partners. This relationship has proved to be happy for Tiffany, as it allowed them to reliable their future diamond unavoidably in Canada through Aber and make the production process more efficient. launching into partnerships like this should be explored throughout the world as it gives the troupe a different advantage over the competition, and it ensures that the company can control its costs and focus their efforts on their speciality strategy. The little time Tiffany has to flummox about issues like their ability to acquire...If you desire to get a full essay, order it on our website: Orderessay

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