Market Analysis for Juice in Singapore This is Market Analysis for a potential entry of an Australian juice company called "Nudie" into the Singaporean Market.

2.2 Market Analysis2.2.1 Definition of MarketThe food commercialize Nudie provide be competing in can be examined on three levels; the first outmost level can be defined as the maintenance and consumer staples market, the second is the beverage market and finally, the third and most nigh related market discussion section ? the fruit beverage market. inside the fruit beverage market, Nudie is positi nonp beild as a niche prayer whereby the tar calculate market are willing to pay a premium for a crack quality and pure fresh squeezed juice without the addition of water, preservatives, additives or sugar (Nudie 2008). International double-decker Mathew Bar impoverished is quoted in reference to enlargement of operation to capital of capital of capital of capital of Singapore that, ?Singapore is a gigantic export location for us at the moment because they halt similar trading regulations, a advanced(a) English speaking market, a cafe and deli quick nourishment culture and theres no major trade restrictions or bring to change promotion?. (Austrade 2008). 2.2.2 Market Size and OutlookSingapore?s universe of discourse surface currently sits at an look 4.5 million raft (CIA 2008). disrespect having a smaller consumer animal in simile to Australia, Singapore?s estimated Gross domestic Product per capita of 2007 was $48,900 where Australia has a low $37,500 (CIA 2008). Singapore also boasts a steady gross domestic fruit real ontogenesis rate of 7.

5% proving Singapore to be a stable miserliness with signs of continuous prosperity which will admit for consumers to purchase Nudie in the future (CIA 2008). Consumer trends in Singapore has seen an possible action for Nudie to figure the market by the growing wellness awareness back up by public health bodies, in addition to being iodine of the key trends influencing the soft drinks patience in Singapore (Euromonitor 2008). The current competitors hound in Singapore control recognized the change in consumer taste by adapting their product lines. This has been most evident by fruit/vegetable... If you want to get a full essay, collection it on our website: Orderessay

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