Italian Food

Title: ------------------------------------------------- Commodified Identities: The Myth of Italian Food in the tie in States. Authors: Girardelli, Davide Source: journal of conversation Inquiry; Oct2004, Vol. 28 means out 4, p307-324, 18p Document sign: Article Subject Terms: * social nourishment industry *INTERPERSONAL traffic *LIFESTYLES *FAMILIES *ETHNOLOGY -- Italy geographical Terms: UNITED States ITALY Author-Supplied Keywords: Barthess surmise of fiction Barthess theory of signs commodity-sign consumer culture identity construction Italian nourishment Italian identity Italian restaurants postmodernism semioticals stereotypes optic communication NAICS/ persistence Codes: 311422 Specialty Canning snatch: This study approaches the phenomenon of ethnic nutrition -- in particular, Italian food -- from a semiotic perspective, care in mind the design of food as communication. The restaurant kitchen range Fazolis is mathematical functiond to make up some of the communicative strategies occupied to encourage the association of a company and its products with Italy. These communicative strategies arrange the last-ditch goal of commodifying the Italian ethnic identity and promoting its exemplary consumption.

by dint of a semiotic analysis, the article identifies a loading theme of seven themes that spring the basic structure of the myth of Italian food in the United States. The analysis highlights an unnoticeable use of stereotypes, a kitty phenomenon of identity construction, and the depletion of a heathen capital. At the same time, it is accepted that the myth has some lordly aspects-namely, the celebration of personal relations (romance and family) and the enjoyment of a more communicatory and slow-paced lifestyle. [ABSTRACT FROM AUTHOR]   Copyright of Journal of Communication Inquiry is the shoes of sharp-witted Publications Inc. and its content may not be copied or emailed to manifold paper sites or posted to a listserv without the copyright holders express script permission. However, users...If you want to get a full essay, order it on our website: Orderessay

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