Colgate

I. carrefour History 1) Company The Colgate-Palmolive Company was founded in 1806 by William Colgate. The company kickoff began by centering their production some soaps, perfumes, and candles. They began introducing spontaneous wellness cargon products to the market in 1873, by producing its prime(prenominal) toothpaste, an aromatic dental cream sold in jars (Colgate-Palmolive, 1 of 3). By 1991, Colgate-Palmolive had become the leader in non solely mansion products but also in oral health. 2) Product line Colgate-Palmolive offers a line of cleaning products that impart been allow the EPA Design for the milieu (DFE) seal. This seal is given to products that offer more positive environmental char workeristics than conventional cleaning formulations. Included in this line atomic number 18 floor cleaners, glass cleaner, degreaser product, dishwashing detergent, wood cleaners and multi-use cleaners. II. selling Strategy 1) Targ et Market The startle segment market that the Precision toothbrush will sharpen will be consumers who atomic number 18 refer about oral health issues, such as fight plaque and gingiva disease. Consumers in this target market unremarkably do not care about the price, as wide as they are getting the highest quality products. Most consumers in this segment are adults, especially ones who have oral health problems.

When distributing the Precision toothbrush to this market segment, we suggest they place accent mark of diffusion on dentists, drug stores, grocery stores, and large sell stores. Dentists would be a good when distributing th e revolutionary toothbrush because umpteen! dentists act as opinion leaders, meaning they have a big impact on what others think. Although Oral-B is the main allocator when it comes to dentists, this would be a good opportunity for Colgate to gain private-enterprise(a) advantage everyplace Oral-B, by getting dentists to distribute the new toothbrush bandage selling the benefits to patients....If you want to get a full essay, set up it on our website: OrderEssay.net

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