Ikea Strategy

Ikea Ikea, the iconic Swedish smart set formed by Ingvar Kamprad makes innovative modus vivendi options for people across the world. Most of their business is in Europe and they argon growing in the US and Asian Markets. The phoner is best cognise for giving people a host of options so that they can render their own life-style and altogether this for an affordable price. It is the combination of price, quality and lifestyle that makes Ikea unrivaled of the most well known brands across the world. Ikea was founded by Ingvar Kamprad in 1943 at an age of 17 and he started by selling Christmas cards, pens etc. By 1951, he started a catalogue that have all the products. Gradually he started opening stores in Sweden and so the rest of Europe. Currently they have 230 stores worldwide, most are in Europe and the rest are spread across USA, Canada, tenderheartedness East, Asia and the Pacific. On the face of it, Ikea is a family owned caller-up and it is controlled in gen eral by Ingvar and his close aides, people who have sworn their lives to Ingvar and Ikea. However, the somatic structure is very different. The owner of Ikea is a Dutch attach to by the name of Inter Ikea Systems BV, the operator of the stores is another(prenominal) federation Ikea Group that is owned by a tender-hearted trust, once again based out of Netherlands.

INGKA holding BV is the set up company of all Ikea companies and it is a registered foundation in Netherlands. The go wrong, leader and succession Ingvar is the dynamic string behind the company and handle other family owned companies (Ikea whitethorn not be family owned, but its run like that) the founder is the key to the business. Ingvar has a good team in si! te that is responsible for the casual running of the company and other things, however, like Microsoft, Ikea is also known for its founder. Here lies a problem for Ikea, the company is owned by a charitable trust and an organization, the choices for the following Leader of the company can come for these sources, but they are not dependant to...If you want to get a wax essay, order it on our website: OrderEssay.net

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