Psychographic and Benefit Based Segmentation of Coffee Shop Consumers

| 2012| | | Psychographic and Benefit based segmentation of coffee berry shop consumers| | look for Marketing Decision Final Submission Introduction The stem of coffee: The Arab traders were among the freshman to play coffee beans in prominent plantations. A draw was created from change state the coffee beans and they cal guide the drink Qahwa. Later the drink became very commonplace and was called coffee. In India, it is believed that well-nigh 1600, pilgrims returning from abroad brought guts the first coffee beans from the city of Mocha in Yemen. They planted them back in India and this led to the start of the coffee plantations in India. plank 1: A brief Timeline for coffee. drinking chocolate Retail industriousness in India: India has endlessly been a chai or tea imbibing nation. Coffee was touristed only in a some states of South India. ab initio it was the rich B rahman families who consumed coffee. However with the developing Indian parsimony and the middle class ready to overleap much and buy up global lifestyle and culture, coffee shops relieve oneself become more and more popular. According to EuroMonitor, the coffee retail industry in India is over $185 million and it is ripening at an annual heighten rate of 25%. Currently at that place ar around 1500 outlets in India.

The main(prenominal) reason for this fickle growth is the growing youth segment of India. It is estimated that roughly 50% of the Indian cosmos are 25 or young and is expected to increase to 55% by 2015. For the youth coffee shops are friendly hubs to enjoy some quality cadence with friends or evidently ! go for a cup of coffee. The main players in the coffee retail industry of India are: * Barista Lavazza * coffeehouse Coffee daytime (CCD) * Café Mocha * Chocolate Room * Coffee Bean & type A; Tea World * Coffee World * Costa Coffee * Gloria Jeans * Java Green * Qwikys coffee pub Inspite of legion(predicate) global players plan of attack in and trying to grab the coffee...If you call for to get a full essay, order it on our website: OrderEssay.net

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