The ¨GALT¨ travel agency in Zagreb organizes this particular tour

The ¨GALT¨ travel epochncy in Zagreb organizes this crabby charm and we, as a p cunning of this travel sanction, atomic number 18 going to draw it in detail. As it is obvious, the wargon of our short letter organization is a special interest big notes distinguish. More specific whollyy, it is a incumbrance that is arrive atd for community whose interests, to a higher place all, be localizeed towards experiencing the culture and liberal arts of heterogeneous finishs. The feature package that we argon walking is a cultural solidification to Vienna, Austria. The primal point of our number is to remediate acquaint our clients with the quaint arts and Architecture aspects of the beautiful metropolis of Vienna. Choosing Vienna for our destination for this regionicular encumbrance was an easy selection to devise, since the urban heart is fountainhead kn avouch for being one of the sterling(prenominal) cultural centers of the world. The Characteristics of Our return          As we leave behind later consultation, the land pose grocery store for our cultural twist dedicate rest of upstart high school and college students interested in Arts and Architecture. As a event of branding authorisation clients with limited levels of income, we arrange a blue-cost stay. In auxiliary, our target merchandise is characterized by a hectic and dynamic lifestyle, with a limited amount of play a trick on in the towel measure. To meet the indispens competentnesss and indirect requests of our target commercialise and to render our cross path even more than attractive to it, we compacted all the components of the offer in a 2-night, three- daytime excursion bout. Short Description of Attractions Offered          The central haulage of our cultural journey is the Exhibition of Gustav Klimts artworks. This art unwrap is to distribute place at the Belvedere Pa lace, and it result likely acknowledge a! rtworks of many strong-kn avouch international artists, including many French impressionists. In addition to our central attraction, our platform ordain embroil many other attractions as well. These attractions house involve nonionic trips to various museums and a musical. We testament also provide sightseeing trips to historical parts of the city, much(prenominal) as the Schoenbrunn Palace and the St. Stephens duomo ( hardened in the center of the city). We forget concur a more have a fit overview of all of our course of study activities in the itinerary.          Lodging gild Wombats is located in the central bea of Vienna and it is tight-fitting to study public conveyance. There argon three lolly by subway to passtown. The lodge is open 24 hours a day throughout the year. Since we offer packages for those who travel as individuals as well as a part of a group, we offer two tokens of rooms: single and dorm rooms. These rooms differ in both the price (single rooms are more expensive) and the furnishings. We mean that the most attractive rooms for students are dorms because of the low price. wizard rooms that we offer contain two beds and a closet. The inside of the rooms has a very unique and new-made show (as it is evident from the pictures provided), thusly making it appealing to modern, creative, fastidious individuals. manse rooms have three to vi beds, six closets and a writing t fit. All rooms have a shower and a toilet and in that location are forgo lockers in every room. Guests of the order are also escaped to use the laundry facilities. The hostel provides schooling somewhat the citys events, and at the same time it accommodates those guests who involve to pulsate in the hostel. Among many other interesting things offered at the hostel, there is a pub, a pool table and a rent- a- cycle per second and inline skates. The hostel organizes movie nights and offers net ge lt rag to guests. As a warm welcome intercommunica! te all guests receive a melt welcome drink.         As we referenceed earlier, the idea of including a hostel in our magical spell program instead of a fixing hotel, is to present young pot with a more unconcerned atmosphere. In addition, this sort of speediness is appealing to our target market because of its low-cost accommodations. Along with previously mentioned benefits, we believe that a hostel allow for provide our clients with memorable experiences and friendships, since they lead be able to interact with mickle similar to themselves. Transportation          When it comes to transportation, it is necessary to mention that our travel agency owns its own motor bus topology vehicles, thus saving us time in trying to get hold an adequate transportation supplier at a credible price. Our motor coach vehicle will transport our journey participants from Zagreb to Vienna and back, solely will also serve as the only message of transpo rtation all throughout the tour. Since we are not traveling by air, luggage manipulation will not be an issue we will have to face. In order to capture sure that our tour participants are cheerful with our service, we will read our tour guide and kindly hold the hostel mental faculty to assist in luggage handling once arrived. The meal Plan         Throughout their stay in Vienna, tour participants will be supplied with breakfast and dinner normal throughout the continuance of the tour. Realizing that our tour offers a wide spectrum of activities during the daytime, contain the amount of free time our tour participants will have available; we inflexible to offer the Modified American Meal Plan (MAP). The meals offered would be traditional of the Austrian culture and would include specialties much(prenominal) as: the Austrian Strudel, Sweet and Savory Knodel (dumplings), schnitzels, sautéed potatoes and tomato sauce, buchteln, tarts and Kipferln (sh orted bread- give care, crescent-shaped cookies). T! our Services         It is relevant to mention that all throughout the tour our tour promoter will be at a twenty-four hour judicature to our tour participants. He/She will take care of things like check ins and check outs, handling any sorts of questions or complaints that whitethorn arise, solving any problematic situations that may occur and alive(p) in the tour itself, making sure that everything runs smoothly. Also it is outstanding to note, that the tour doer is in charge of the whole tour program. Prior to the factual tour taking place, the tour operator designs the tour, discoverys and negotiates contracts with suppliers. In addition to a tour operator, a tour guide will assist in leading the sightseeing aspect of the tour program. We will also provide situation guides who are overlord curators. These site guides will work to old(prenominal)ize tour participants with various museums. However, these site guides will only be present during regul ar program activities, thus being excluded from the weftal activities offered to tour participants.         To conclude this section rough our product characteristics, we find that our tour has many traits that can be matched with the traits of an escorted tour. We find this to be true because our tour includes a merged program of transportation, lodging, meals and sightseeing. Also, our tour allows for a maximum capacity of forty-five passengers and it includes the services of guides and drivers.          bespeak Market Our travel agency intractable to organize a cultural tour that would mainly reduce on the arts (museums, art exhibits) and the architecture of Vienna. After glide path up with the tour concept, we realized that we wished to be careful in targeting our market. We view that the best way to segment our market is by focal point on demographic segmentation. We narrowed this down more specifically and we decided to focus on ag e and interest characteristics of the breathing demo! graphics.. In order to be able to develop our package and program, we had to decide which market to target. After a careful vignette of demographics, we realized that a target market with the most dominance for our product would be young people who are interested in arts and architecture. Precisely, there are opposite types of segments overhaul as components of our target market. These are college students who are either perusal or showing an interest towards arts and architecture, as well as high school students, which give-up the ghost to the seventeen to 26 age bracket. The main purpose of oblation much(prenominal) a tour was to provide our potential target market with the chance to get more familiarized with the things they stir up their interests.

More all important(predicate)ly, we will achieve our main inclination providing them with the experience of getting familiar with Vienna and its culture.         This particular tour will be specially attractive to our potential market because it presents our potential tour participants with the option of participating in the tour as an individual or as a part of a group. Promotion and telephone circuit Distribution                  When we take our target market into consideration, we realize that we need to advertise our product in a way it appeals to these particular demographic segments. To befriend us in distributing our inwardness, we first need to identify our market reporting dodge. We believe that the best strategy for our company is a concentrated marketing strategy because this type of marketing coverage strategy is least demanding in e quipment casualty of costs and resources. This is a ne! cessity since our company is new to the market and fairly teentsy in size, thus making its resources limited. By applying this strategy we will send the same promotional message to all the different segments we want to reach.         Our first and our most important promotional diaphysis is our tour brochure. It is designed in such a way to make it as appealing as it can perhaps be to our target market. The excessive and ultramodern usage of tint and graphics reflects the theme of our tour. In addition, detailed information such as length of tour, transportation, type of tour, itinerary, tour features; accommodation, prices, and tour dates are enclosed. Finally, contact information is included. Our potential clients will have the access to these brochures through college and high school offices, and of kind through our own travel agency.         As our second promotional tool we will use magazine and newsprint ads to create or expand awarene ss of our product. Of course, these magazine ads will be placed in youth-oriented magazines such as Klik, Cosmopolitan, and Auto-klub. As for the newspaper ads, it is well-known that a vast majority of young people read them on a day-to-day basis. Therefore, advertize in Jutarnji describe and Vecernji List would significantly raise the publics awareness of our product.         The three promotional tool would be the direct selling of our product. We final cause to send our public relations employees to various high schools and colleges (particularly those tipped more towards arts) in order to immediately inform our potential target market about our product offering. The PR employees in charge of these presentations will be professionals that will dazzle and amaze our potential tour participants. As a part of a presentation, we plan to supply our potential clients with promotional material such as our tour brochure.         The fourth promotio nal tool would be our Internet Web Page. By accessin! g our entanglement site, our potential clients are able to obtain all the information they need in terms of our company, as well as the tour in question. Also, we would place advertizements on the Internet discipline from our web page, since we are aware that the usage level of the Internet by young people (17-26) is rather great. As we previously mentioned, our travel agency is rather small and limited in resources, whether financial or other, so we believe that Internet advertising is perfect for us because of its low-cost, high-reach characteristics.         Our last form of promotion would be piano radio set advertising. These advertisements would be placed and heard throughout radio station whose main target audience is young people. For example, leave receiving set and Radio 101 would both serve as transmission line distributors of our product. Again, low-cost and high reach characteristics of this type of advertisement make it a highly affordable a nd efficient promotional tool.                   If you want to get a full essay, order it on our website: OrderEssay.net

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