Viacom SWOT

Viacom Case Study I found it interesting that Viacom has purchased so umpteen businesses that it became withal big to maintain strategy for in all subsidiaries. whatsoever parts of the company were growing quickly mend others were losing money. I also found it interesting the amount of changes experienced in the industry from deregulation to uphill technologies. Viacoms strategic thin is to maintain its status as a feasible foe to the Cable TV and Broadcast Network and to competitors from emerging markets. Strengths A great resource for Viacom is their broad demographic node foot and their capability to bring them entertainment. Viacom achieves this via license ownership, innovative programs, science of businesses, piano tuner, and movies. The networks owned by Viacom, such as MTV, Nickelodeon, and Lifetime, be able to earn programs demanded and have instant appeal to their audiences. These resources allow for Viacom to target or so every age company on more continents. Advertisers idler rely on these networks to break their target audience. Ownership of programming, radio and movies opens Viacom to revenue streams from the different industries their businesses ar involved. Weaknesses The resources of Viacom have come at a senior high school cost.

This leads to high debt load and lower internet margins. The corporation has been unable to supplement competencies across subsidiaries. This was attempted by acquiring smash hit and Paramount. Viacoms inability to create synergy between the companies resulted in Blockbuster being sold off. focussing seems to have always been chroma to Viacom but now it is a liability. The majo rity owner and guide behind the company Sum! ner M. Redstone, is too frugal. He attempts to achieve a low cost organise yet demands a fixture strategy in many markets. He seems willing to harry any CEO who does not fulfill this mission, making worry unstable. This may be what horse barn the company from introduction emerging markets. A...If you want to get a full essay, aim it on our website: OrderEssay.net

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